太仓地处长江入海口,是重要的港口城市,有着悠久的历史。江海造就了太仓的风土人情,也影响着在此的人的生活。本次设计以江海作为切入点,着眼于其孕育出的当代太仓生活风貌——惬意与平稳,贴近自然,关注人文。
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在海边远眺看到的天空到长江水的颜色,是这次整体配色的由来。因为强调当代的感觉,使用了造型端正、笔画对比强烈的宋体字,以英文斜体作衬托,显示其力量感。 礼盒的图案标识由“江”、“海”、“造”三个字的第一笔组成。
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浏河岸的阅兵台,江滩上小朋友们在抓螃蟹,路过一个个小灯塔,天妃宫里的妈祖像,看到大大小小的船只,还有夏季能看到的流星雨……这些单独看起来朴素的元素,合在一起构成的是关于太仓生活的具体印象。
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